Kazi means employment, or ‘jobs’ in Swahili.
In 2016, All Across Africa launched a new brand, called Kazi after the Ebola crisis in West Africa.
“In an effort to help reduce the wide-spread fear and association of African disease, turmoil and pain with the name ‘Africa’ and associate the continent with more accurate depictions–joy, love and hope–we launched Kazi.”
Alicia Wallace, Co-Founder and COO
The brand highlights the techniques and capabilities of the All Across Africa artisans and is exclusively focused on the home decor and gift market.
Kazi is about creating connections. The brands whole purpose is to elevate artisan craft to connect women across the globe. It connects US home decor to traditional African techniques, American mothers to African mothers, it creates connections across many geographies and cultures.
Our CSR and ESG partners are the most committed and helpful in achieving social and environment change because they have the buy-in from their leadership to partner together in a new, progressive way. From the natural fibers we source to the Ethical Handcraft Seal we carry with Nest certifications, our retailer partners large and small are able to see trust that All Across Africa aligns with their CSR and ESG initiatives.
Our product line from Kazi or Kazi Wholesale is a great way to see some of the possibilities for what can be created, but don’t stop there! We work with many brands and partners who come to us with a “crazy idea” and we make it happen. Hair ties for an NFL player? No problem. Storage products for a $10 national retail program? We can and have done it. High-end handbags made to exact standards with unique colors and patterns? Yes, we can produce high end and high quality products.
All Across Africa’s brand, Kazi, has an easy-to-shop wholesale site that has more than 1,000 products in-stock and ready to ship (our largest assortment ever!) from our San Diego location. Our dedicated team of Account Managers is ready to help you build a high sell-through assortment.
Shop here: www.wholesale.kazigoods.com
Or email our team to get the info and help you need firstname.lastname@example.org
There are two purposes to having different names:
Kazi has product & channel focus, while All Across Africa is focused on a reliable supply chain for social and environmental good.
All Across Africa is the parent company, it’s our legal name and on our registration in all of the countries where we work. Kazi is our brand, our “Doing Business As” arm that we launched 3 years after we founded All Across Africa. Kazi is one way to see the artisan craft we create, but not the only way.
All Across Africa works with many retailers making their visions, products and corporate social responsibility (CSR) dreams come to life. Does it have to look like a Kazi product? No. Does it have to have a similar price point? No.
All Across Africa uses its supply chain, artisan network and product development expertise to learn and build new products for you, whether that be a keychain, Warriors themed gifts, Mother’s Day vases in mass or poinsettia planters for your online plant store, All Across Africa makes incorporating your ESG initiatives into your everyday buying needs easy and seamless.
All Across Africa showcases our brand, Kazi, at tradeshows across the U.S. and world for customers to buy directly from the line or just as a way of making it easy to see the range of possibilities.
We’ve seen some really interesting spellings of Kazi. Some think of it being a ‘cause’ organization (which we are!) and in their minds go to Causi or Causy when they hear it outloud before they see it spelled. For us, Kazi was a great 4 letter word that was memorable, repeatable and impactful in its meaning. Kazi means “jobs” in Swahili, the language common in East Africa, and paints a clear picture of our true north, our mission, for our artisans, staff and partners.
All Across Africa got its premier debut as a Costco Road Show vendor when we launched the company in 2013. We showcased our artisan made products throughout Costcos across the country. Now similar products from the same company can be found directly at www.kazigoods.com